In the Kitchen With Bob

The host of the QVC cable television network's popular cooking show offers more than 125 recipes for one-dish meals, soup-and-salad suppers, lunch, appetizers, and entrees, all makable in ten minutes or less. 35,000 first printing. $70,000 ad/promo. Tour.

Writing in response to letters from his many fans, Bowersox, QVC's in-house chef, here shares his secrets for preparing appealing meals in 10 minutes or less. Many of the recipes are family favorites. The dishes incorporate varieties of hot and cold soups, stews, tasty pastas, flavorful seafood, chicken, meat dishes and creative desserts. Bowersox challenges cooks to accept a certain amount of discipline while at work in the kitchen, and at the same time reap the rewards of a seductive meal. He presents a number of worthwhile strategies. The most helpful is his emphasis on efficiently organized time. A time-managed approach to cooking will, he demonstrates, enhance all that happens in the kitchen. Bowersox urges cooks to prep all recipe items before cooking, arrange all ingredients on the workspace in the order in which they will be used, keep on hand extra cans of beef and chicken stocks and maintain sharp cutlery for faster work. Bearing all of this in mind, cooks should be cautioned that while the idea of duplicating one of Bowersox's 10-minute meals seems alluring, one should not sacrifice taste for haste. Author tour.
Copyright 1994 Reed Business Information, Inc.

Do you believe that you can make recipes from scratch in eight minutes or less? Or that it's possible to create truly new, one-of-a-kind dishes? Cable-TV chef Bowersox has prepared more than 125 quick-and-easy, soup-to-nuts recipes. Most are geared to the inexperienced, no-time-to-waste cook. When hungry mouths demand to be fed fairly speedily, his suggestions will do well. They include herbed celery soup, chopped antipasto, Asian primavera, salsa cod, and spiced turkey loaf. Barbara Jacobs