Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. As the source of nearly one-third of new food introductions, the specialty market holds huge potential for entrepreneurs willing to follow the detailed strategies to market acceptance and stellar sales.

About the Author

Stephen Hall, a longtime specialty food marketing expert, is president of Food Marketing International, where he coaches new specialty food firms in developing their businesses. Cofounder of the quarterly newsletter, Food Entrepreneur, he conducts food marketing workshops nationwide. Hall has authored such industry research reports as �The U.S. Market for Specialty Foods� and �The U.S. Market for Low-Alcohol and Alcohol-Free Beverages� for Frost & Sullivan, Inc., a New York research firm.

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