
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 28.86
Quantity: Over 20 available
Add to basketItem description from seller
Seller Inventory # L2-9781996822357
- Title
- ?????
- Publisher
- Kite Media Inc.
- Publication year
- 2026
- Condition
- New
- Binding
- PAP
- ISBN 10
- 1996822357
- ISBN 13
- 9781996822357
- Item weight
- 272 grams
为什么我们明明该做作业,却拿起了平板电脑?为什么同样的果酱,选项越多我们反而越难下决定?
欢迎来到《选择实验室》,这是 Jason Y. Liu 创作的青少年行为科学启蒙丛书《选择》三部曲的第二卷 。在第一卷《无形的选择》帮助读者建立"意识"的基础上,本书将带领读者进入"理解"的深度旅程--通过观察与实验,拆解那些悄悄影响我们决定的"无形之手" 。
���� 像科学家一样去观察生活诺诺发现,世界本身就是一个巨大的实验室 。在这本书中,他不再只是听众,而是行动者。他在教室角落建立了自己的实验室,用三个核心工具--提问、观察、对比--开展了 12 场极具启发性的实验 :
- 锚定效应与顺序力: 为什么菜单上的第一项总是被点的最多?
- 选择恐惧症: 为什么拥有 24 种口味的果酱台,成交量反而不如 6 种口味的?
- 从众效应: 当身边所有人给出的答案都明显错误时,你还有勇气坚持真相吗?
- 框架效应: 同样的事实,换一种说法(如"90%成功率"对比"10%失败率")为何会带来截然不同的感受?
- 禀赋效应与默认选项: 为什么"我的"东西看起来更值钱?为什么我们总是不愿意更改默认设置?
本书不仅是科学知识的普及,更是一场心理成长之旅。通过诺诺与 Chief Science Officer(首席科学官)Opendeed 的精彩互动,读者将学会:
- 暂停与反思: 在做决定前停顿一秒,询问"这个决定真的是我自己的吗?"
元认知(Metacognition): 开始观察自己的思维过程,识别习惯、群体压力和环境诱导 。
内心的自由: 当你能看见那些无形的影响力时,你就获得了选择的自由 。
���� 互动与实践每一章都包含**"给你的神秘小知识"、"诺诺的实验笔记"以及"孩子,你自己试试看"**环节 。读者不仅是在阅读故事,更是在参与一场科学实践,通过亲手设计的简易实验,验证行为经济学和心理学的经典理论 。
这不仅是一本书,更是一种看待世界的新方式。准备好开启你的实验者之眼了吗?
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 5.62 | US$ 5.62 |
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Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
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Fairford, United Kingdom GL7 4BX
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