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ISBN 10: 1996822357 ISBN 13: 9781996822357

Published by Kite Media Inc., 2026

Condition: New

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Bibliographic Details

Title: ?????
Publisher: Kite Media Inc.
Publication Date: 2026
ISBN 10: 1996822357
ISBN 13: 9781996822357
Binding: PAP
Condition: New
Weight: 272 grams

About this title

Synopsis

为什么我们明明该做作业，却拿起了平板电脑？为什么同样的果酱，选项越多我们反而越难下决定？

欢迎来到《选择实验室》，这是 Jason Y. Liu 创作的青少年行为科学启蒙丛书《选择》三部曲的第二卷。在第一卷《无形的选择》帮助读者建立"意识"的基础上，本书将带领读者进入"理解"的深度旅程--通过观察与实验，拆解那些悄悄影响我们决定的"无形之手" 。

�� 像科学家一样去观察生活

诺诺发现，世界本身就是一个巨大的实验室。在这本书中，他不再只是听众，而是行动者。他在教室角落建立了自己的实验室，用三个核心工具--提问、观察、对比--开展了 12 场极具启发性的实验：

锚定效应与顺序力： 为什么菜单上的第一项总是被点的最多？
选择恐惧症： 为什么拥有 24 种口味的果酱台，成交量反而不如 6 种口味的？
从众效应： 当身边所有人给出的答案都明显错误时，你还有勇气坚持真相吗？
框架效应： 同样的事实，换一种说法（如"90%成功率"对比"10%失败率"）为何会带来截然不同的感受？
禀赋效应与默认选项： 为什么"我的"东西看起来更值钱？为什么我们总是不愿意更改默认设置？

�� 培养"元认知"能力

本书不仅是科学知识的普及，更是一场心理成长之旅。通过诺诺与 Chief Science Officer（首席科学官）Opendeed 的精彩互动，读者将学会：

暂停与反思： 在做决定前停顿一秒，询问"这个决定真的是我自己的吗？"

元认知（Metacognition）： 开始观察自己的思维过程，识别习惯、群体压力和环境诱导。

内心的自由： 当你能看见那些无形的影响力时，你就获得了选择的自由。

�� 互动与实践

每一章都包含**"给你的神秘小知识"、"诺诺的实验笔记"以及"孩子，你自己试试看"**环节。读者不仅是在阅读故事，更是在参与一场科学实践，通过亲手设计的简易实验，验证行为经济学和心理学的经典理论。

这不仅是一本书，更是一种看待世界的新方式。准备好开启你的实验者之眼了吗？

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