The Knack

Burlingham, Bo; Brodsky, Norm

ISBN 10: 1847940331 / ISBN 13: 9781847940339

Published by Random House Business (edition ), 2009

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1847940331-11-1

Bibliographic Details

• Title: The Knack
• Publisher: Random House Business (edition )
• Publication Date: 2009
• Language: English
• ISBN 10: 1847940331
• ISBN 13: 9781847940339
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need according to serial entrepreneur Norm Brodsky is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

About the Author

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.