Knock Their Socks Off Marketing: Small Business Guide To Attracting More Customers In An Advertising Saturated World (Paperback or Softback)

Your prospects and customers are suffereing from what the author calls "Advertising Fatigue". That means you must "Knock the Socks Off" your potential prospects in this day of over saturation of advertising messages.
Small business marketing, advertising and promotion must be very different than the typical model used by most business owners.

Most small business advertising is dull and boring and no one pays attention.
As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take control of the marketing in order to survive.
Small business owners must get good at non-traditional marketing if they hope to prosper and grow in the new ecomomy.
In this book, you'll discover specific step-by marketing systems that attract customers in a 'me too' world of traditional, boring advertising.

As the owner of 3 active businesses in New Mexico and the builder of 9 different businesses in the last 21 years, J Wayne Story speaks from real life experience as a business owner. No college course theory here.

Wayne is a coach and consultant to many small and medium sized business owners in the Southwest and across the United States. He helps business owners apply and implement non-traditional principles of small business direct response marketing. As a result, he was dubbed the "Dr. of Direct Results Marketing".

Wayne earned an Industrial Marketing degree from the University of Houston in 1975 and then invested 23 years in corporate sales and sales management for several Fortune 500 companies selling technology products and services.
Wayne has been certified as an Independent No BS Business Advisor, specializing in small business marketing, by the Glazer-Kennedy Insider's Circle, Chicago, Illinois.

For fun, Wayne is a Commercial Hot Air Balloon pilot and flies his 7 story tall balloon "Santa Fe Sunrise" at balloon rallies and events all over North America.

All of his sales experience and formal business education failed miserably to prepare Wayne for running and growing a small business. By studying the marketing greats and 'trial and error' implementation, he brings a unique ability to present "strategies that I have used myself that work", not just theory.