Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Language: English
Published by Wiley, 1996
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
US$ 7.23
Quantity: 1 available
Add to basketItem description from seller
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
Seller Inventory # CIN1557865531G
- Title
- Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
- Author
- Robert B Woodruff
- Publisher
- Wiley
- Publication year
- 1996
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1557865531
- ISBN 13
- 9781557865533
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Gardials research interests are in the areas of customer value and satisfaction, situational influences in the buying and choice process, information processing, and consumer/salesperson interactions. She is an instructor in the executive training institutes conducted through the Management Development Center at the University of Tennessee, Knoxville. She has published articles from her research in journals such as the Journal of Consumer Research, Journal of Advertising, Marketing Letters, and the Journal of Satisfaction, Dissatisfaction and Complaining Behaviour.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.95 |
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538