This I Know: Marketing Lessons from Under the Influence
Language: English
Published by Knopf Canada, 2017
- Hardcover
- Used
Seller: SustainableBooks.com, Amherst, NY, U.S.A.SustainableBooks.com
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Condition: Used - Very good
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Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.
Seller Inventory # 0345810368-2-3
- Title
- This I Know: Marketing Lessons from Under the Influence
- Author
- O'Reilly, Terry
- Publisher
- Knopf Canada
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0345810368
- ISBN 13
- 9780345810366
- Item weight
- 1.1 pounds
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
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About the Author
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SustainableBooks.com
Amherst, NY, U.S.A.
AbeBooks seller since August 19, 2025
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