Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: This I Know: Marketing Lessons from Under the Influence
Publisher: Knopf Canada
Publication Date: 2017
Language: English
ISBN 10: 0345810368
ISBN 13: 9780345810366
Binding: Hardcover
Condition: Very Good
Weight: 1.22 pounds

About this title

Synopsis

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

About the Author

TERRY O'REILLY, who has won hundreds of international advertising awards, was the co-founder of Pirate Radio and Television in Toronto and New York. He is in demand as a speaker and sought as a juror for international awards panels. O'Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005 and are carried on Sirius radio in the US. The author lives in Creemore, ON.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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