This I Know: Marketing Lessons from Under the Influence
Language: English
Published by Knopf Canada February 2017, 2017
- Hardcover
- Used
Seller: Old Goat Books, Waterloo, ON, CanadaOld Goat Books
AbeBooks seller since March 1, 2023
Association member: IOBA
Condition: Used - Near fine
US$ 15.00
Quantity: 1 available
Add to basketItem description from seller
Jacket Condition: 'Near Fine' Condition: 'Near Fine'.
Seller Inventory # 9868717
- Title
- This I Know: Marketing Lessons from Under the Influence
- Author
- Terry O'Reilly
- Publisher
- Knopf Canada February 2017
- Publication year
- 2017
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0345810368
- ISBN 13
- 9780345810366
- Seller catalogs
- MARKETING
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
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Old Goat Books
Waterloo, ON, Canada
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Old Goat Books is a used bookstore in Uptown Waterloo that aims to provide a comfortable and inviting environment for book lovers to browse, discover, and purchase pre-loved books.
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1000386552 Ontario Ltd.
99 King Street North
Waterloo, ON Canada N2J 2X5
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