Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing

Caylor, Bart E.

ISBN 13: 9798989763962

Published by Higher Ed Marketer Press, The, 2025

About this Item

Unread book in perfect condition.

Seller Inventory # 52150179

Bibliographic Details

• Title: Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing
• Publisher: Higher Ed Marketer Press, The
• Publication Date: 2025
• Language: English
• ISBN 13: 9798989763962
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

"Bart Caylor’s Know What You Don’t Know is a call to leaders to stop outsourcing judgment and start leading with curiosity, discipline, and moral clarity." Jamie Caridi, Interim President, Bethany College (West Virginia)

"Bart Caylor’s “Know What You Don’t Know” is an indispensable guide for presidents and senior marketing leaders in higher education. Caylor pinpoints the real challenge: a lack of marketing literacy at the top, which can lead to costly missteps and missed opportunities." David Hoag, President, Council for Christian Colleges and Universities

THE ESSENTIAL GUIDE EVERY HIGHER ED LEADER NEEDS TO MAKE GREAT MARKETING DECISIONS
-Ask Better Questions
-Avoid Costly Mistakes
-Lead With Confidence

Today’s higher education landscape is louder, faster, and more complex than ever before. But you don’t need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today’s students from interest to enrollment. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today’s students.