Title: From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
Publisher: Routledge
Publication Date: 2017
Language: English
ISBN 10: 1138165824
ISBN 13: 9781138165823
Binding: Hardcover
Condition: New

About this title

Synopsis

In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

About the Author

Helen N. Rothberg

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