From Knowledge to Intelligence

Helen Rothberg

7 ratings by Goodreads

Language: English

Published by Taylor & Francis Ltd (Sales) Jan 2017, 2017

1138165824 / 9781138165823

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Seller Inventory # 9781138165823

Title
From Knowledge to Intelligence
Author
Helen Rothberg
Publisher
Taylor & Francis Ltd (Sales) Jan 2017
Publication year
2017
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1138165824
ISBN 13
9781138165823
Item weight
703 grams
Dimensions
229x152x22 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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