Get off the giant wheel! ‘strategy’ and ‘innovation’ are terms that have increasingly lost their meaning in today’s cut-throat business environment. This book gives these words a fresh meaning to advocate new pathways for change, showing us how to turn grave adversities into lifetime opportunities. Knowledge ocean strategy shows us how companies like aquachill, airtight networks, serum institutes, mapro, ketan food exports, pari, tata group, chitale dairies and aditya auto test could find simple, refreshing solutions to complex problems to create their own uncontested knowledge space. In this seminal book, innovation strategist and knowledge innovation expert, parag kulkarni challenges competition�based strategies and those based on a mere ‘more for less’ paradigm using classic examples to unfold effective strategies based on associative knowledge building. In the midst of fierce competition and a turbulent market, knowledge ocean strategy presents

About the Author

Parag Kulkarni is an accomplished innovation strategist and keynote speaker. Through his strategic consultations and innovative leadership Parag turned around the fortune of more than a dozen start-ups in last two decades. Parag is Founder and CEO of the EKLaT Research and Director at Anomaly Solutions Pvt Ltd. He holds a PhD from IIT Khargpur and management education from IIM Kolkata. UGSM Monarch Business School, Switzerland conferred a DSc on him for his work on strategic knowledge innovation. Parag is the author of Reinforcement and Systemic Machine Learning for Decision Making and is co-author of E-Business, IT Strategy and Deliverance from Success. He has delivered more than 100 keynote addresses and numerous talks.

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