Kognitive Prozesse am Point of Sale: Zur Qualit?t von Datenerhebungsmethoden der Konsumentenforschung

Buttner, Oliver

Language: German

Published by Gabler Verlag, 2009

3834914924 / 9783834914927

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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277. . 2009. 2009th Edition. paperback. . . . .

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Title
Kognitive Prozesse am Point of Sale: Zur Qualit?t von Datenerhebungsmethoden der Konsumentenforschung
Author
Buttner, Oliver
Publisher
Gabler Verlag
Publication year
2009
Condition
New
Binding
Soft cover
Language
German
ISBN 10
3834914924
ISBN 13
9783834914927

Kennys Bookshop and Art Galleries Ltd.

Galway, GY, Ireland

5-star seller

AbeBooks seller since February 27, 2001

Shipping rates from Ireland to U.S.A.

Item12 to 22 business days10 to 20 business days
First itemUS$ 10.68US$ 12.92
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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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Asia, All Aspects of the Irish Experience, Irish Literature, Irish History, Human Rights, International Espionage, History of Ideas and Human Thought, Labour History, Jewish Studies and the Holocaust. Gureilla Movements., Russian and Soviet History and Literature. Womens Studies and Feminism.

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Kennys Bookshop and Art Galleries (Holdings) Limited

Liosbán Retail Park, Tuam Road
Galway, Ireland H91 N5P8

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