African-American communication is like a quilt, constructed of unique verbal and nonverbal patterns that create a rich and functional way of expression. This quilting effect comes from the mixing of different African and European cultures as a result of various historical events. Kwanzaa Community Church is working in the tradition of weaving African and European tradition to create a rich and unique religious and cultural space, rhetorically driven by both Christianity,and the philosophy and principles of Kwanzaa, a distinctly African-American cultural holiday. Molefi Asante's Theory of Afrocentricity and Ernest Bormann?s Symbolic Convergence Theory were used to analyze these cultural phenomena. Afrocentricity strives to create room for the presence of intellectual thought of Africa and Africans being the subject and not the object of discourse. SCT was used as the theoretical framework while employing fantasy theme analysis as the method to critique the artifacts used by Kwanzaa Community Church, Presbyterian Church, USA to disseminate its message of salvation, social justice, and celebration of African-American heritage by its use of Kwanzaa the cultural holiday.

About the Author

Dr. Annette Madlock is Assistant Professor at Southern Connecticut State University. She received her Ph.D. in Intercultural Communication and Rhetoric from Howard University in Washington, D.C. She holds a B.A. in Organizational Management and an M.A. in Communication, both from Bethel University.

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