LAND: From Workhorse to Cultural Object: The Land Rover as Design Icon

ISBN 10: 3967042243 / ISBN 13: 9783967042245

Published by gestalten, 2026

About this Item

Seller Inventory # I-9783967042245

Bibliographic Details

• Title: LAND: From Workhorse to Cultural Object: The Land Rover as Design Icon
• Publisher: gestalten
• Publication Date: 2026
• Language: English
• ISBN 10: 3967042243
• ISBN 13: 9783967042245
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Few vehicles have traveled as far in the cultural imagination as the Land Rover. Once a utilitarian workhorse, it has become a revered cultural object, a symbol continually repurposed, reinterpreted, and reimagined across generations and geographies.

LAND explores this evolution through a design-led lens, tracing how the Land Rover has become a creative platform for builders, designers, collectors, and adventurers alike. Featuring projects that span bespoke restorations and conceptual reworks, the book captures a global movement reshaping the legacy of one of the world's most iconic machines.

At its core, LAND is a study in how form follows function, how nostalgia drives innovation, and how design can turn a tool into an icon of creative intent.

About the Author

Jason Rubino is a creative director and co-founder of DESK, a design practice known for its thoughtful visual storytelling and deep engagement with automotive heritage and contemporary culture.