YOU'RE NOT LISTENING TO ME: Learn to Communicate Better by Improving the Listening Side

Most times in sales, people will tell you what they want by the different questions they ask and by their body language while you're presenting to them. Too often, salespeople don't look at these signs or really listen to the prospect. The problem with most business people, especially salespeople, is that they are poor listeners and truly do not realize they they are so bad at it. You see, they've been told their whole lives that they have the "gift of gab," when it truly could be their curse! Great salespeople are excellent listeners. They hear what the customer truly wants, and then they give it to them. Poor sales people consistently misread people (they think everyone is a buyer) because they haven't learned how to listen or ask questions or are too busy talking. In order to have a clue about the other person, it helps to understand their listener type. Asking questions will certainly help but understanding what kind of listener you are, as well as the other person, will help take your communication to a whole other level. As you figure out what type of listener you are, and what type of listener you are communicating with, this book can help you understand them all better. Keep in mind that you could be a couple of these different listeners; you may not be just one! Hopefully, after understanding yourself and the way you listen, you will communicate with everyone in a way that they will truly understand your point much better. Being a better listener will help you become more liked by others. They will think you care more, and maybe you will, when you both understand each other better. As you read through this book, please think of yourself and what kind of listener you are. Also, think of the people you communicate most with - your boss, wife, kids, co-workers, etc. - and about how you can change to communicate better.I hope you never find yourself saying, "You're not listening to me!" Instead, I hope that you become an excellent listener and, by better understanding the person you are communicating with, become a better leader, husband, wife, father, mother, son, daughter, and manager. Let the listening begin!