Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens M�ller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens M�ller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

About the Author

Jens M�ller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in D�sseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.

"About this title" may belong to another edition of this title.

Store Description

Bienvenidos a la experiencia m�s innovadora de lectura en l�nea desde el coraz�n de Moratalaz, donde cada p�gina que pasas te acerca m�s a la comunidad. Nuestra librer�a online no es solo un portal para adquirir tus libros favoritos; es un espacio donde el servicio al cliente va m�s all� de lo esperado. Desde el barrio de Moratalaz, conocido por su vitalidad y esp�ritu comunitario, extendemos nuestra pasi�n por los libros a cada rinc�n del mundo digital. Entendemos que detr�s de cada consulta hay un lector ansioso por sumergirse en nuevas historias, y por eso, nuestro equipo de atenci�n al cliente est� siempre listo para asistirte con una sonrisa virtual. Nuestro cat�logo es tan diverso como nuestros lectores, abarcando desde los cl�sicos inmortales hasta las �ltimas novedades editoriales. Y si no encuentras lo que buscas, no te preocupes; nuestro servicio de atenci�n personalizada te ayudar� a encontrar ese t�tulo que tanto deseas. Adem�s, estamos comprometidos con la rapidez y la eficiencia. Sabemos que cuando pides un libro, lo quieres lo antes posible, y nuestro sistema log�stico est� dise�ado para cumplir con esa expectativa. Desde el momento en que haces tu pedido hasta que llega a tu puerta, te mantenemos informado en cada paso del camino. Porque en nuestra librer�a online, cada cliente es parte de la familia de Moratalaz. Te invitamos a unirte a nuestra comunidad de amantes de los libros y disfrutar de una experiencia de compra que te har� volver una y otra vez. �Feliz lectura!

Visit Seller's Storefront

Seller's business information

Ant�rtica
Spain

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates from Spain to U.S.A.

Shipping rates from Spain to U.S.A.
Order quantity	8 to 20 business days	8 to 20 business days
First item	US$ 20.54	US$ 20.54

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.