The Label Machine: Build Your Music Career With the Record Label Model

Whether you're launching a record label or taking your music career into your own hands, the second edition of The Label Machine gives you a complete system. It combines timeless industry knowledge with fresh insights into today’s fast-changing landscape, including the use of AI, new licensing models, and current marketing strategies that actually work. With the addition of the 360° Music System, artists will learn how to treat their careers like a business, unlocking long-term fanbase growth, recurring income streams, and professional-level releases. From mastering contracts to automating marketing funnels, it provides the strategy and execution roadmap that the industry never hands you. If you're serious about music as a business, The Label Machine is your playbook.

Nick Sadler, from New Zealand, moved to the UK in 2005 to pursue music. As Mobscene, he produced, remixed, and toured before co-founding Never Say Die Records and Disciple Recordings, key labels in modern electronic music. He’s worked with Skrillex, Zomboy, Eptic, The Prototypes, Flux Pavilion, and The Freestylers. Through The Label Machine, he helps artists and entrepreneurs launch and grow labels. He also produces films, manages emerging artists, and continues making music.