Label Markets and Applications

This book in the Label Academy series examines each of the main end-user markets in turn. It describes how the label is used to satisfy the consumer, the brand owner and the regulatory authorities in major world markets. It also looks at the changes in label technology, in particular the impact of digital printing, and the ways in which they affect the various end-user sectors

It provides an information and training resource for all those who are involved in the production, marketing and development of labels, worldwide.

Chapters include:

• Food labels
• Labels for beverages
• Labels for cosmetics, health and beauty
• Pharmaceutical and medical sectors
• Non-food retail products
• Industrial labels
• Special label types and constructions
• The label industry of tomorrow

John Penhallow A graduate of Cambridge University and of INSEAD business school, John Penhallow was a Senior Manager with an Austrian packaging company before entering the narrow web industry. He partnered in organizing the first Labelexpo show in Brussels and worked closely to ensure the show's growth.

Over the years, he has worked as a consultant with many of the leading equipment and substrate manufacturers in the label field. He writes reports and articles in French, German and English, and these are published regularly in label magazines both in Europe and in the USA. He also has regular speaking engagements at conferences and seminars. His company publishes the monthly journal of abstracts 'Label Press International', a bilingual (English/German) publication, which has become a unique information resource for senior managers and deciders in all parts of the label industry.