This fabulous book graphically maps the evolution of American and European microbrewery labels, logos, and pub signs concentrating on their homegrown style of self promotion and artwork.

It documents a rare occasion when traditional graphic design (as employed by the giant breweries) is challenged with such boldness it has no option but to succumb.

Spencer Drate is a creative director and designer who has been honored with many awards. He was commissioned by the Chelsea Brewing Company to create the packaging for Sunset Red Ale and Blond Ale.

Thomas Olejar studied brewing at UCLA and has created a beer information software application for training and promotional use.

About the Author

Thomas Olejar is a software and web design consultant to New York City corporations. He has trained much of the executive staff at Revlon and ED&F Man International commodities brokerage in automation and groupware software applications. He has also instructed key personnel at Grey Advertising, Random House, Lowe McAdams, Deutsch Advertising, The St. Regis Hotel and many other companies on how to create effective presentations, multimedia applications and other software applications. His web design work includes a sub-contracted consulting project for Ogilvy & Mather for the design and development of a private and secure web site used in a model casting for Kodak at the Nagano Olympic Games.

"About this title" may belong to another edition of this title.

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