Labour's lost decade: Why Labour loses and how it can win

There are many competing explanations as to why Labour lost four successive elections in the 2010s. This book's purpose is to outline which explanations best explain Labour's failures and to conclude by stating the main reason behind Labour's lost decade. This book's approach is to use voters' opinions to understand why many voters abandoned Labour post-2005 and did not return to Labour throughout the last decade. This data-driven approach is aimed to provide an impartial and factually correct answer to the controversial question of why Labour had become unelectable after a decade of dominance during the New Labour era. It communicates this information to a non-data-minded audience in an engaging and accessible way by using basic numbers and colourful data visualisations that will enable readers to leave the book with new information and a clear answer to the question of; Why did Labour keep losing elections in the 2010s? This book has also been updated to address the topic of why Labour is losing support one year into government and how it can overcome its latest electoral challenge, the rise of Reform. Specifically, this new chapter will end by explain how it can build an electoral coalition large enough to beat Farage and stop Reform coming to power.

The author of this book, Dr. James Prentice, has used his doctoral research to create this book. His research has been approved by supervisors and examiners at the University of Sussex and Newcastle University.

Note: The paperback has two editions, £8 is the black and white version and £19 is the coloured version, click on see all formats and editions to access the coloured version.