Ladislav Sutnar: Visual Design in Action

Caduff, Reto

ISBN 10: 3037784245 / ISBN 13: 9783037784242

Published by Lars Müller Publishers, 2015

About this Item

In a cream cloth hardcover with silver titles on red to spine. With an unclipped black and white dust jacket with white titles to spine and front and a black and white design to front. Black end papers. 188 pp. extensively illustrated, mainly in black and white but also with a limited range of colours. The book is in near fine condition with just very minor bumping of the corners of the cover. The binding is tight and the pages clean and unmarked. The dust jacket is very good with just minor shelf-wear to the extremities and a few very minor marks.

Seller Inventory # 911930

Bibliographic Details

• Title: Ladislav Sutnar: Visual Design in Action
• Publisher: Lars Müller Publishers
• Publication Date: 2015
• Language: English
• ISBN 10: 3037784245
• ISBN 13: 9783037784242
• Binding: Hardcover
• Edition: Reprint
• Condition: Near Fine
• Dust Jacket Condition: Very Good

About this title

Synopsis

Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.