Ladislav Sutnar: Visual Design in Action

Caduff, Reto

ISBN 10: 3037784245 / ISBN 13: 9783037784242

Published by Lars Müller Publishers, 2015

About this Item

Seller Inventory # 377bb

Bibliographic Details

• Title: Ladislav Sutnar: Visual Design in Action
• Publisher: Lars Müller Publishers
• Publication Date: 2015
• Language: English
• ISBN 10: 3037784245
• ISBN 13: 9783037784242
• Binding: Hardcover
• Condition: Very Good
• Dimensions: 22.1W x 31.75H x 2.54D centimeters 22.1 centimeters width by 31.75 centimeters height by 2.54 centimeters depth
• Weight: 1479 grams

About this title

Synopsis

Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.