Ladislav Sutnar: Visual Design in Action, Principles, Purposes
Language: English
Published by Hastings House, New York, 2010
- Hardcover
- Used
Seller: Moe's Books, Berkeley, CA, U.S.A.Moe's Books
AbeBooks seller since May 26, 2003
Condition: Used - Fine
US$ 80.00
Quantity: 1 available
Add to basketItem description from seller
In a plastic slipcase.
Seller Inventory # 116423
- Title
- Ladislav Sutnar: Visual Design in Action, Principles, Purposes
- Author
- Sutnar, Ladislav
- Publisher
- Hastings House, New York
- Publication year
- 2010
- Condition
- Fine
- Dust jacket
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3037784245
- ISBN 13
- 9783037784242
- Seller catalogs
- Art, Design
Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.
"Synopsis" may belong to another edition of this title.
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Moe's Books has been selling new, used, and antiquarian books for over fifty years. Our store has four floors, a separate rare book room, and over 300,000 books. We are located in the heart of Berkeley, four blocks from the University of California campus on historic Telegraph Avenue. Please check out website for more information about the store and our event information. We have many of our readings available as free audio downloads. You can also contact us with want lists or questions about our inventory.…
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Moe's Books
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Berkeley, CA U.S.A. 94704
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