Lala, R: The Romance of Tata Steel. This item is unavailable.Lala, R: The Romance of Tata Steel

When Jamsetji Tat started a trading firm in 1868, few could have guessed that he was also starting an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lined up to the vision of their founder.
This edition includes the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms, when the opening up of India to the world came as both a challenge and a blessing. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. This new edition also has a postscript on the Nano, which has given the most global prominence to the Tata brand.
The Creation of Wealth is R.M. Lala's bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their significant contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.

Russi M. Lal started his career injournalism in 1948 at the age of nineteen. In 1959, he became the manager ofthe first Indian book publishing house in London and in 1964 he founded (withRajmohan Gandhi) Himmat Weekly, whichhe edited for a decade. His first book, TheCreation of Wealth, was published to critical and commercial acclaim in1981. This was followed by other books, including Beyond the Last Blue Mountain: A Life of J.R.D Tata (1992), Celebration of the Cells: Letters from aCancer Survivor (1999) and A Touch ofGreatness: Encounters with the Eminent (2001). R.M. Lala's books have beentranslated into several languages, including Japanese. He was the director ofTata's premier Trust, the Sir Dorabji Tata Trust, for eighteen years, as wellas the co-founder and chairman of theCentre for Advancement of Philanthropy.
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