Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Ash, Tim,Ginty, Maura,Page, Rich
Language: English
Published by Sybex, 2012
- Softcover
- Used
Seller: Book Alley, Pasadena, CA, U.S.A.Book Alley
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Condition: Used - Very good
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- Title
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Author
- Ash, Tim,Ginty, Maura,Page, Rich
- Publisher
- Sybex
- Publication year
- 2012
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0470610123
- ISBN 13
- 9780470610121
- Edition
- 2nd Edition
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
"Synopsis" may belong to another edition of this title.
About the Author
Rich Page is an Optimization Consultant for Adobe, working with Fortune 500 companies to improve their website optimization strategies and results. He is also the author of 'Website Optimization: An Hour a Day', due out in May 2012, and also runs a popular website optimization blog at rich-page.com.
Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.
"About the title" may belong to another edition of this title.
Book Alley
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