Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

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Bibliographic Details

Title: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Publisher: Wiley Publishing
Publication Date: 2008
Language: English
ISBN 10: 0470174625
ISBN 13: 9780470174623
Binding: Paperback
Condition: Very Good

About this title

Synopsis

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

About the Author

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.

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Open Books, Ltd.
651 W. Lake St., Chicago, IL, 60661, U.S.A.

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