The Language of Advertising (Language in Society)
Language: English
Published by Wiley-Blackwell, 1991
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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Add to basketItem description from seller
In English.
Seller Inventory # ria9780631127437_new
- Title
- The Language of Advertising (Language in Society)
- Author
- Vestergaard, Torben; Schroder, Kim
- Publisher
- Wiley-Blackwell
- Publication year
- 1991
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0631127437
- ISBN 13
- 9780631127437
- Item weight
- 428 grams
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
"Synopsis" may belong to another edition of this title.
About the Author
Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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