The Language of Advertising
Language: English
Published by Wiley-Blackwell, 1991
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - Good
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Add to basketItem description from seller
: Este libro es un estudio revelador de las estrategias de persuasión que utilizan los anunciantes y de las suposiciones subyacentes cruciales que hace la publicidad. Centrándose en la publicidad en revistas y periódicos, los autores ilustran la gama de técnicas lingüísticas y visuales que utilizan los anunciantes para lograr énfasis y efectos especiales. Consideran cómo los anuncios señalan a audiencias específicas para su discurso y revelan las formas en que el anunciante se aprovecha de las creencias sobre los roles sexuales y los prejuicios sobre los grupos sociales. El lenguaje de la publicidad no es un libro que simplemente presenta los resultados de un análisis de la publicidad moderna, sino que busca equipar al lector con las técnicas para su propio examen de la ideología publicitaria y de las funciones sociales de la publicidad actual. EAN: 9780631127437 Tipo: Libros Categoría: Negocios y Economía Título: The Language of Advertising Autor: Torben Vestergaard| Kim Schroder Editorial: Wiley-Blackwell Idioma: en Páginas: 196 Formato: tapa blanda.…
Seller Inventory # Happ-2025-10-13-8ac964f6
- Title
- The Language of Advertising
- Author
- Torben Vestergaard; Kim Schroder
- Publisher
- Wiley-Blackwell
- Publication year
- 1991
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0631127437
- ISBN 13
- 9780631127437
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
"Synopsis" may belong to another edition of this title.
About the Author
Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
"About the title" may belong to another edition of this title.
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