The Language of Advertising
Language: English
Published by Basil Blackwell (Oxford, New York), 1986
- Softcover
- Used
Seller: Kitazawa Bookstore, ABAJ/ILAB, Tokyo, Tokyo, JapanKitazawa Bookstore, ABAJ/ILAB
AbeBooks seller since June 22, 2018
Association member: ILAB
View this seller's itemsCondition: Used - Good
US$ 30.97
Quantity: 1 available
Add to basketItem description from seller
"The Language of Advertising" by Torben Vestergaard and Kim Schroder. First published in 1985 by Basil Blackwell (Oxford, New York). This copy: Reprint. Basil Blackwell (Oxford, New York), 1986. Softcover. x, 182 pp. Binding: Softcover. Dust jacket: None. Size: 23.0 x 16.0 cm Language: English Condition: Body: Good - rubbing, signs of use, and crease marks present, sticker on rear cover. Binding: Very good - firm. Edges: Good - signs of use and soiling. Pages: Good - small library stamp on colophon page, otherwise clean. Text: Very good - clean and readable. Description: A study of advertising language including sections such as "Advertising and Society" and "The Structure of an Advertisement" as listed in the table of contents. Shipping from Tokyo, Japan. International shipping available. Please note: All sales are final, especially for higher-value items. Returns are not accepted unless the item is significantly not as described. Stock availability may change, as our listings are shared with a physical bookstore.…
Seller Inventory # SG220
- Title
- The Language of Advertising
- Author
- Torben Vestergaard and Kim Schroder.
- Publisher
- Basil Blackwell (Oxford, New York)
- Publication year
- 1986
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0631127437
- ISBN 13
- 9780631127437
- Item weight
- 0.5 kilograms
- Seller catalogs
- Linguistics, Sociology
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
"Synopsis" may belong to another edition of this title.
About the Author
Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
"About the title" may belong to another edition of this title.
Kitazawa Bookstore, ABAJ/ILAB
Tokyo, Tokyo, Japan
Shipping rates from Japan to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 47.50 | US$ 47.50 |
Payment methods
Store description
Kitazawa Bookstore, founded in 1902 and now operated by the fourth generation of the Kitazawa family, is a long-established antiquarian bookshop in Jimbocho, Tokyo-the heart of the world's largest Book Town. We specialize in vintage and rare books in the humanities, especially literature and works on Japan. With over a century of bookselling tradition, we are committed to careful curation, authenticity, and personal service. Whether you are a scholar, collector, or simply a lover of books, we welcome you to discover something meaningful on our shelves.…
Specialty
Folklore, Philosophy, English & American Litarature, Religion, History, Vintage Books & Rare Books, Classics, Books on Japan & AsiaAssociation member
Seller's business information
KITAZAWA BOOKSTORE Co,.Ltd
2－5, キタザワビル
チヨダク, Japan 1010051
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Rika Kitazawa, 2-5 Kanda-Jimbocho Chiyodaku,Tokyo,Japan,101-0051 03-3263-0011 oldbooks@kitazawa.co.jp
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