The Language of Advertising: Written Texts (Intertext)
Language: English
Published by Routledge 26/02/1998, 1998
Series: Book 17 of 24 - Intertext
- Softcover
- Used
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- Title
- The Language of Advertising: Written Texts (Intertext)
- Author
- Angela Goddard
- Publisher
- Routledge 26/02/1998
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415145988
- ISBN 13
- 9780415145985
- Edition
- 2nd Edition
- Series
- Book 17 of 24: Intertext
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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