The Language of Advertising: Written Texts (Intertext)
Language: English
Published by -, 2002
Series: Book 17 of 24 - Intertext
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 4.26
Quantity: 2 available
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The Language of Advertising: Written Texts (Intertext) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 7719-9780415278034
- Title
- The Language of Advertising: Written Texts (Intertext)
- Author
- -
- Publisher
- -
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415278031
- ISBN 13
- 9780415278034
- Series
- Book 17 of 24: Intertext
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
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AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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