Language As Commodity: Global Structures, Local Marketplaces

ISBN 10: 1847064221 / ISBN 13: 9781847064226

Published by Continuum, 2008

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

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Bibliographic Details

• Title: Language As Commodity: Global Structures, Local Marketplaces
• Publisher: Continuum
• Publication Date: 2008
• Language: English
• ISBN 10: 1847064221
• ISBN 13: 9781847064226
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.
This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

About the Authors

Rani Rubdy is an independent researcher.

Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.