Many cyberattacks begin with a lure: a seemingly innocent message designed to establish trust with a target to obtain sensitive information or compromise a computer system. The perils of clicking an unknown link or divulging sensitive information via email are well-known, so why do we continue to fall prey to these malicious messages? This groundbreaking book examines the rhetoric of deception through the lure, asking where its all-too-human allure comes from and suggesting ways in which we can protect ourselves online.

Examining practices and tools such as phishing, ransomware and clickbait, this book uses case studies of notorious cyberattacks by both cyber criminals and nation-states on organizations such Facebook, Google, and the US Department of Defence, and in-depth, computational analyses of the messages themselves to unpack the rhetoric of cyberattacks. In doing so, it helps us to understand the small but crucial moments of indecision that pervade one of the most common forms of written communication.

About the Authors

Aaron Mauro is Associate Professor of Digital Media at Brock University, Canada.

Anthony Mandal is Lecturer in English Literature at Cardiff University.

Jenny Kidd is a Reader at Cardiff University, UK, researching across the fields of digital media, culture and the creative industries. She has a particular interest in digital cultural heritage, transmedia, self-representation and immersive storytelling, and has published widely on these themes in, for example, Museums in the New Mediascape (Ashgate 2014), Representation (Routledge 2015), and Critical Encounters with Immersive Storytelling (Routledge 2018). She has published in related journals including Information, Technology and People and Continuum, and on related themes in International Journal of Heritage Studies, The Journal of Curatorial Studies and Museum and Society. Jenny is Co-Director of the Digital Media and Society research group in the School of Journalism, Media and Culture, a committee member of the UK Digital Learning Network and in 2016 was elected to the Fellowship of the Royal Society of Arts. She has been an advisor for Welsh Government on digital culture in the curriculum (2018) and has worked closely with the creative sector since 2002 including with BBC Wales, Amguedfa Cymru - National Museum Wales, Tate, yello brick, the Tower of London and Imperial War Museums. Jenny has led collaborative immersive media projects including With New Eyes I See (2013) and Traces-Olion (2016).

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