Language of Fashion

Roland Barthes was one of the most widely influential thinkers of the 20th Century and his immensely popular and readable writings have covered topics ranging from wrestling to photography. The semiotic power of fashion and clothing were of perennial interest to Barthes and The Language of Fashion - now available in the Bloomsbury Revelations series - collects some of his most important writings on these topics. Barthes' essays here range from the history of clothing to the cultural importance of Coco Chanel, from Hippy style in Morocco to the figure of the dandy, from colour in fashion to the power of jewellery. Barthes' acute analysis and constant questioning make this book an essential read for anyone seeking to understand the cultural power of fashion.

Roland Barthes changed the way a generation read. A cultural commentator before his time, his careful if playful analysis of texts revolutionised the way we comprehend cultural products. Both critic and literary essayist, his writings continue to provoke. His best known work includes Mythologies, Camera Lucida, Image-Music-Text, The Empire of Signs, A Lover's Discourse, Writing Degree Zero, S/Z and The Fashion System.

Translated by Andy Stafford, Senior Lecturer in French Studies, University of Leeds and edited by Andy Stafford and Michael Carter, Department of Art History and Theory, University of Sydney.

Roland Barthes (1915-1980) was a major French writer, literary theorist and critic of French culture and society.