The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

Poulin, Richard

ISBN 10: 159253676X / ISBN 13: 9781592536764

Published by Rockport Publishers, 2011

About this Item

Seller Inventory # E-9781592536764-2-2

Bibliographic Details

• Title: The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles
• Publisher: Rockport Publishers
• Publication Date: 2011
• Language: English
• ISBN 10: 159253676X
• ISBN 13: 9781592536764
• Binding: Hardcover
• Condition: Very good

About this title

Synopsis

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

About the Author

Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (http://www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA.