Language Joyriding: An Inaugural Lecture Delivered Before the University of Oxford on 16 November 1993

Aitchison, Jean, Murdoch, Rupert

ISBN 10: 0199522642 / ISBN 13: 9780199522644

Published by Oxford Univ Pr 0

About this Item

Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82901995226426

Bibliographic Details

• Title: Language Joyriding: An Inaugural Lecture Delivered Before the University of Oxford on 16 November 1993
• Publisher: Oxford Univ Pr 0
• Language: English
• ISBN 10: 0199522642
• ISBN 13: 9780199522644
• Binding: hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Jean Aitchison explains that the role of the Rupert Murdoch Professor of Language and Communication is twofold: researching into key aspects of language, especially of the media, and educating future gatekeepers or `lock-keepers', those who will filter and transform incoming floods of
information.

Lock-keeper education involves promoting clear communication, computer skills, and knowledge of language, in the sense of knowing how it works. Media language is inventive and creative - but it can only push language along in the direction in which it is already going. Use of individual words
matters less than the context in which they are used, and metaphors can be all-powerful. These points are made with illustrations from some changing lexical items: Mini-, wimp, and joyriding.

About the Author

Jean Aitchison, Rupert Murdoch Professor of Language and Communication, University of Oxford.