The Language of New Media Design: Theory and Practice

Theo van Leeuwen Radan Martinec

ISBN 10: 0415372577 / ISBN 13: 9780415372572

Published by Taylor & Francis Group, 2008

About this Item

pp. 224.

Seller Inventory # 26429939

Bibliographic Details

• Title: The Language of New Media Design: Theory and Practice
• Publisher: Taylor & Francis Group
• Publication Date: 2008
• Language: English
• ISBN 10: 0415372577
• ISBN 13: 9780415372572
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.

About the Author

Radan Martinec (London College of Communication, UK) (Author) ,  Theo van Leeuwen (University of Technology, Sydney, Australia) (Author)