The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael; West, Scott; DeMoss, Gary
ISBN 10: 073520456X ISBN 13: 9780735204560
Published by Prentice Hall Press, 2011
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G073520456XI4N00
Synopsis:
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
About the Author: Michael Maslansky is one of corporate America's leading communication and research strategists and CEO of Maslansky Luntz & Partners, a language strategy and research consultancy with offices in New York and Washington, DC.
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Bibliographic Details
Title: The Language of Trust: Selling Ideas in a ...
Publisher: Prentice Hall Press
Publication Date: 2011
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket