The Language of Trust: Selling Ideas in a World of Skeptics. This item is unavailable.
Maslansky, Michael; West, Scott; DeMoss, Gary; Saylor, David
186 ratings by Goodreads
Language: English
Published by Prentice Hall Press, 2010
- Hardcover
- Used
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Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
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- Title
- The Language of Trust: Selling Ideas in a World of Skeptics
- Author
- Maslansky, Michael; West, Scott; DeMoss, Gary; Saylor, David
- Publisher
- Prentice Hall Press
- Publication year
- 2010
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0735204756
- ISBN 13
- 9780735204751
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics
"Synopsis" may belong to another edition of this title.
About the Author
Michael Maslansky is CEO of Maslansky Luntz + Partners.
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.
They live in New York City. Author website: vankampen.com
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.
They live in New York City. Author website: vankampen.com
"About the title" may belong to another edition of this title.
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