This copy has clearly been enjoyed� expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

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Bibliographic Details

Title: The Language of Trust: Selling Ideas in a World of Skeptics
Publisher: Penguin Publishing Group
Publication Date: 2011
Language: English
ISBN 10: 073520456X
ISBN 13: 9780735204560
Binding: Soft cover
Condition: acceptable

About this title

Synopsis

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

About the Author

Michael Maslansky is one of corporate America's leading communication and research strategists and CEO of Maslansky Luntz & Partners, a language strategy and research consultancy with offices in New York and Washington, DC.

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