The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael; West, Scott; DeMoss, Gary
Language: English
Published by Penguin Publishing Group, 2011
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Good
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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- Title
- The Language of Trust: Selling Ideas in a World of Skeptics
- Author
- Maslansky, Michael; West, Scott; DeMoss, Gary
- Publisher
- Penguin Publishing Group
- Publication year
- 2011
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 073520456X
- ISBN 13
- 9780735204560
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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