The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael,West, Scott,DeMoss, Gary
Language: English
Published by Penguin Publishing Group, 2011
- Softcover
- Used
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.Evergreen Goodwill
AbeBooks seller since November 7, 2006
Condition: Used - Good
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Add to basketSeller Inventory # mon0000483951
- Title
- The Language of Trust: Selling Ideas in a World of Skeptics
- Author
- Maslansky, Michael,West, Scott,DeMoss, Gary
- Publisher
- Penguin Publishing Group
- Publication year
- 2011
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 073520456X
- ISBN 13
- 9780735204560
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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About the Author
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Evergreen Goodwill
Seattle, WA, U.S.A.
AbeBooks seller since November 7, 2006
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