The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael; West, Scott; DeMoss, Gary; Saylor, David
Language: English
Published by Prentice Hall Press, 2011
- Softcover
- Used
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
AbeBooks seller since February 18, 2015
Condition: Used - Fair
US$ 4.41
Quantity: 1 available
Add to basketSeller Inventory # 073520456X-4-32132557
- Title
- The Language of Trust: Selling Ideas in a World of Skeptics
- Author
- Maslansky, Michael; West, Scott; DeMoss, Gary; Saylor, David
- Publisher
- Prentice Hall Press
- Publication year
- 2011
- Condition
- Fair
- Binding
- paperback
- Language
- English
- ISBN 10
- 073520456X
- ISBN 13
- 9780735204560
- Item weight
- 8 ounces
- Dimensions
- 5x0x8
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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About the Author
"About the title" may belong to another edition of this title.
Orion Tech
Kingwood, TX, U.S.A.
AbeBooks seller since February 18, 2015
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Orion Tech
6110 Royal Point Court
Kingwood, TX U.S.A. 77345
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