Language and Typography [Hardcover] Swann, Cal

First U.S. edition. Succinct presentation of linguistic and sociolinguistic concepts and their application to "visible," i.e. typographic speech and its transmission through content, form, and context. The concluding chapter critiques various public signs which had come to the author's attention, in terms of linguistic content, visual presentation, and ethnographic content, and concludes with a proposed method of analyzing such productions and a case study applying this method. Well-illustrated throughout with examples. With a short bibliography. Intended for students of design and language. Name in ink on inside front cover. 95 pages. stiff paper wrappers. 4to..