Language Use in Business and Commerce in Europe

Gerhard Stickel (Efnil)

ISBN 10: 3631588038 / ISBN 13: 9783631588031

Published by Peter Lang, Peter Lang Okt 2009, 2009

About this Item

Neuware -The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers. 206 pp. Englisch, Französisch.

Seller Inventory # 9783631588031

Bibliographic Details

• Title: Language Use in Business and Commerce in Europe
• Publisher: Peter Lang, Peter Lang Okt 2009
• Publication Date: 2009
• Language: English
• ISBN 10: 3631588038
• ISBN 13: 9783631588031
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 15D millimeters 216 millimeters width by 153 millimeters height by 15 millimeters depth
• Weight: 385 grams

About this title

Synopsis

The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.

About the Author

The Editor: Gerhard Stickel is honorary professor of linguistics at the University of Mannheim. From 1976 to 2002 he was Director of the Institut für Deutsche Sprache, the central research institution for German. He was co-founder of the European Federation of National Institutions for Language (EFNIL) and has been president of this network of central language institutions of the EU states since 2003.