Laser Radio Programming: 10 million listeners can't be wrong: Ten Million Listeners Can't be Wrong

Rusling, Mr Paul Alexander

ISBN 10: 1900401177 / ISBN 13: 9781900401173

Published by World of Radio, 2017

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev9108632848

Bibliographic Details

• Title: Laser Radio Programming: 10 million listeners can't be wrong: Ten Million Listeners Can't be Wrong
• Publisher: World of Radio
• Publication Date: 2017
• Language: English
• ISBN 10: 1900401177
• ISBN 13: 9781900401173
• Binding: Soft cover
• Condition: Very Good
• Weight: 335.7 grams

About this title

Synopsis

A "behind the microphone" look at one of the most successful offshore radio stations that broadcast as LASER 558 and Laser Hot Hits in the 1980s. The author helped build Laser and many of the stations that broadcast from the ship. He explains the programming used by other offshore stations such as Radio Caroline, and Swinging Radio England which Laser emulated. How this left a big gap that laser could exploit. The station attracted an audience of almost ten million within months of launch; the format, the hot clocks and programming techniques are all discussed in some detail and there are biographical details and photographs of every voice heard on the station. The final part of the book looks at the subsequent users of the Laser name and the position of offshore radio in 2017. Today's radio programming shortfalls are also debated and the re is an appendix containing the Laser 558 Operations Manual.Essential reading for anyone interested in radio programming and how to build a big audience.

About the Author

Paul Rusling worked as a disc jockey in night clubs while studying radio engineering qualificantions. He began his broadcasting career on Radio Caroiline International as host of the station's breakfast show in 1973. In the early 1980s Paul began work as a radio consultant and helped set up Laser 558, one of Europe's most successful offshore radio stations. He has since worked for many of the UK and Holland's top radio stations as well as various private and state radio stations across the continent.