Hardcover copy in good condition. Clean, unmarked text; sound binding, no loose or missing pages. Moderate handling wear, including curling at the top of the front end of the dustjacket, and a crease on the front dustjacket flap. Tulsa's largest used bookstore. Located on South Mingo Road since 1991. No-hassle return policy if not completely satisfied.

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Bibliographic Details

Title: Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Publisher: Threshold Editions
Publication Date: 2025
Language: English
ISBN 10: 1668070901
ISBN 13: 9781668070901
Binding: hardcover
Condition: Good

About this title

Synopsis

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

About the Author

Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.

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We are Oklahoma's largest used bookstore. We have proudly served Tulsa and the surrounding communities since 1991.

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Gardner's Used Books, Inc.
Gardner's Used Books, 4421 S Mingo Rd, Tulsa, OK, 74146, U.S.A.

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